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Fancy Foam Pvt Ltd.


Spa on your bed


Fancy Foam commissioned Images to give it a face, a brand identity and a brand awareness in the market. Fancy Foam had very good products but zero visibility for its brand. Images began by creating brand logos, brand positioning for the brand Nufeel.

We then created communication material for in shop visibility through danglers and calendars, product folders for the entire range and Guarantee Cards. This exercise was preceded by factory and model photography to feed the communication production process.

Zeroing in on Foam products' vitality in everyday comfort and health, we created a creative concept for Nufeel as comfort rich foams with the baseline/headline – "Get Rest. Go.". 'The best quality that pamper and rejuvenate your children every single day with exceptional comfort' route was taken to highlight Nufeel's various features.

The client received tremendous response from the communication program and further commissioned Images to take up sub-branding of its range. A study of its product varieties helped us develop three sub-brands for the client. The client also asked us to develop product focused folders. We next enhanced the product packaging labels creating a window for stronger customer relationship.



Client List

With a combined 13+ years of expertise, we have worked with some of the most successful companies accross an array of industries. Here is a partial list of clients we've had the pleasure to service.



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Phone:

+91-98-2501 5701

Phone:

+91-79-6631 3970

Fax:

+91-79-4004 8701

Email:

contact@images-india.com

Address:

Shanti-Sadan,
Punjabi Hall Lane,
Next to AMCO Bank,
Navrangpura,
Ahmedabad - 380 009.

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